Now, technical SEO  refers to practices that hardly do with the website’s actual content. Instead, it focuses on the infrastructure of the website, for example, the use of different headings. Header tags are an easy way to advance the technical SEO of any homepage.

Categorized by numbers, from H1 to H6, there are different types of header tags. Each header plays a different role and thus, gives search engine crawlers such as Googlebot vital info about that page. This guide will explain the best header structure for SEO and how to use H1 tags for advancing your SEO results.

Header Tags and H1 Tags – What these are?

A webpage or blog post can come with multiple headings. And Hypertext markup language (HTML) tags help in differentiating the headings types. Check out the differences below:

An HTML title tag presents the title of a webpage and is demonstrated on SERPs. However, it does not appear on the content of the webpage. These are called meta titles. On the other hand, an HTML tag, or HTML header tag, is just a part of code that depicts the computer’s web browser how the content should be displayed.

However, this isn’t just about offering search engine bots with info; but it also promotes a more structured and user-friendly experience. While large chunks of text are difficult to read on the screen, headers make reading easier.

H1 Tags

The H1 tag is considered the most crucial because it is essentially the page title. Search engine bots refer to the H1 title tag to understand what a page is about, and it is a critical ranking factor. Also, it is usually the most visible content on the courier for the reader since H1-tagged content conventionally shows larger screens even though that is not necessary.

To make sure your content is more SEO-friendly, specifically the H1 tag, use advanced tools. These will suggest including the keyword you hope to rank for within various technical SEO facets of your page.

H2 Tags

H2 headings are used to subdivide the content into meaningful and consistent sections. For example, if the page’s title is the book’s title, the H2 tags subdivide the content into two main “chapters”.

H3 Tags

H3 tags help in further subdividing and clarifying your content. For example, you have two H2 categories in your content and under them, you might include a list of features or practices, making each one an H3 header.

H4 Tags and Beyond

SEO H4, H5, and H6 tags are used in further organizing the content on the page. They help in adding more details without leaving the reader struggling with huge disorganized chunks of text.

Are H1 Tags and Headers Important? … Why?

H1 tags are a crucial component of the content since these tell search engine bots and web users what that page is all about. The H1 of a webpage is the most critical heading, and it should precisely summarize the contents on that page. While you can’t just insert any random H1, incorporating appropriate headers throughout your content has distinct advantages.

Display the Structure of the Text

It is crucial to create scannable content for making it easier to read text on small screens like tablets and smartphones. Headers break the long strings of text and stand as signposts—this helps guide the reader throughout the content. Also, readers can quickly identify which parts of the text they find most important and jump to that part.

Better Accessibility

Headers also help in improving the accessibility of a webpage. Screen Readers can check out HTML code and any text marked with HTML. A visually impaired person can decide if the content on that page is worth reading. Headers also help simplify navigation since, with their help, screen readers can offer shortcuts to skip between tagged headings.

SEO Improvement

Headings can benefit your SEO. Search engines like Google consider user-friendliness a key ranking factor. And bots will take headers as user-friendly since they format the page and make the content easy to scan and access. Without the headings, bots may not find the page user-friendly. Thus, consequently, your search engine results may not be as desired.

How to Add H1 Tags?

To add H1 tags, you don’t have to be a search engine optimization expert. Not even you need to know how to code to master HTML header tags. Below, let us check out how to include headings into your page structure easily.

Using Headings Within Your Page Structure

Generally, headings need to be used hierarchically – starting with H1, H2, H3…For longer and more complex content, using up to H6 can help in promoting clarity. It is all about organizing the content and making it easier for readers to scan and understand.

While structuring headers, you need to prioritize logic. Therefore, you should focus on creating and organizing titles that serve as clear signposts to the readers. While the H1 introduces the topic, the H2 subheaders break that topic into key sections, and H3 and other headers add further details. Content writers can also use headings to outline content before writing it. This helps in ensuring clarity.

Here is SEO H1, H2, H3……… tags example in a content structure:

• H1: Key Health Advantages of Practising Yoga
• H2: Mental Health Advantages

• H3: Reduces Stress
• H3: Fights Anxiety
• H3: Fights Depression
• H2: Physical Health Advantages
  • H3: Enhanced Cardiovascular Endurance
  • H3: Stronger Muscles
  • H3: Better Flexibility

 Final Words

Search engines like Google keep updating the algorithms and change the strategy of ranking pages. Thus, H1 headings have evolved, and best practices regarding using H1 have changed accordingly. Currently, Google favours having multiple H1 headers and prefers a more user-friendly experience over keyword density. That is why you suggest using the primary keyword into your H1 header naturally instead of stuffing it. Additionally, page content needs to be organized logically and practically to prioritize readability over anything else. Again, remember that you won’t be managing content for bots but human readers. With that in mind, the structure of your content needs to be adjusted.

The post Ultimate Guide On Using Header Tags As per SEO Best Practices appeared first on VR Digital.

Lets’ have a look at seven common reasons why their SEO efforts keep failing and how they can avoid these mistakes, finding a reliable SEO agency.

1. Hire someone interested in SEO and not a website designer

Law firms may fail to realize the difference between an SEO expert and a web developer. Most web developers don’t write or edit content or have an understanding of link building. They are not aware of finding and fixing the technical SEO complexities of a website. 

Law firms must only trust a digital partner that has real-world testimony of SEO success along with before and after case studies of the clients. They must answer all queries patiently. Also, they should be able to demonstrate how they improved organic visibility, traffic, phone calls, and keyword ranking for their clients. They should show you actual data from analytics tools. Having a good website design is excellent, but it is not SEO. 

• Lack of communication and not meeting expectations

Many lawyers pay more than 10000 dollars to SEO companies, but what they receive in return is some Google Analytics screenshots highlighting data points that look good. All this may be vague for the lawyers. Most of them are unaware of what the SEO agency does every month. 

The right SEO partner is the one that makes the client feel comfortable and visually walks the client through the entire SEO experience. We show the clients everything that can help in improving their online presence. During the bi-monthly meetings, we as SEO partners show what we have accomplished so far. 

This begins with a comprehensive technical audit where we show the client what is broken and how it can be fixed. These meetings can further become once a month, but we make sure to show the clients the links we have built along with written content and improvement in the ranking. We also give them details of leads and phone calls they have received.

• Tracking

Tracking set up is a must. When we work with any client, the first thing that we do is set up the tracking such as goals, call tracking, and events in Google Analytics. When we run a link building or content campaign for the client, we need to find out if it’s working.

If a client was receiving 15 phone calls in the beginning and receives the same number of calls even after six months, we need to adjust the strategy. Getting all tracking codes in places helps in figuring out which pages are converting. You must always remember that anything that is not measured can’t be improved and without data, it’s only guesswork.

4. Lack of content strategy

Without a proper content strategy, you can’t get more traffic to the website. SEO doesn’t work wonders to double organic visits. It needs effort in a lot of areas. Traffic can’t increase without a proper content strategy. Google needs targeted content if you wish to get more traffic, leads, and cases. 

Law firms need a good content strategy and schedule. The right SEO partner takes the responsibility of studying the competition, performing a keyword search, developing a content strategy, and writing quality content for the client. Even the lawyer can write the content and give it to the SEO partner for optimization. 

The content won’t be read by lawyers, but by people in trouble looking for solutions. Writers can build stories and create high-quality content which potential clients can understand and relate to.

• Link building strategy

Publishing content and eliminating technical SEO issues is the key. It is not possible to survive in competitive fields such as the legal industry without an aggressive link building strategy. Most agencies ignore link building. It is essential for the SEO partner to be transparent and vocal about the links built and if they are safe or risky. 

You must always remember that link building is about quality and not quantity. The right partner will come up with an excellent link building strategy and figure out opportunities based on analysis. Any agency can’t build all the links you need, and the best relationships are earned with the help of outreach or publishing link-worthy content.

Read Why link building is important in SEO

• No client education

The right SEO partner educates the client about SEO practices. The lawyers should also do some research to get acquainted with Google’s search updates so that no one takes their undue advantage. 

Lawyers must ask questions to the SEO partners and read news sites such as search engine journals for staying abreast of the things that are changing in the industry. Being updated and well informed is the only way you will be able to hold the SEO firm accountable. 

• Not enough focus on conversion strategy

 The right SEO partner must focus on how the site is converting. You can use the tools from Google, Lucky Orange, and others. It is essential to understand how people interact with websites.

You must find out if the digital partner is doing A/B split testing for improving the conversions. If not, they may be missing the opportunity to drive more leads to the firm.

The right SEO firm improves the conversion rate along with driving more traffic to the website. The SEO partner should be able to offer insight that is tested and proven on other sites in the client base. It can be beneficial to work with firms that specialize in digital marketing for law companies. 

Summary

You need to stop switching SEO agencies every six months. 

• Give VR Digital a chance to earn your business as they have experience working with law firms.
• Check for references.
• Educate yourself regularly. 

The post 7 Reasons Why SEO Fails For Law Firms appeared first on VR Digital.

Link building can be extremely beneficial to SEO. Why not enlist the assistance of professionals? Continue reading to learn five reasons why you should hire a backlink building service.

The future of online marketing is Search Engine Optimization (SEO). Link building, which involves having links to your website appear on pages other than yours, can help you leverage your global and local SEO capabilities.

The better your backlinks are, the higher your SEO ranking. If your SEO ranking is higher, your marketing will be more effective. And you already know where good marketing will take you!

The backlink building can be a difficult and even artistic task, so it is essential to seek professional assistance. Read on to find out why you need to hire a backlink-building service to help the growth of your business.

1. Takes time and expertise to build links.

It is the most important reason to hire a backlink building service. While backlinking appears to be a simple concept, it requires a significant amount of time and effort to complete effectively.

Link building necessitates a thorough understanding of SEO fundamentals, website and domain authority, and the value of external links themselves. Sure, you can get a lot of this information from your marketing team’s Q&A session, but that isn’t enough.

Professional link builders will bring valuable experience to the table, allowing you to build incredibly effective backlinks in a short amount of time. They will be well-versed in the field and have their finger on the pulse of an ever-changing industry.

To comply with Google’s ranking and SEO guidelines, builders must tread a fine line regarding backlinking. Backlinking in such a way that sends a site to the bottom of a ranking or even violates search engine’s rules is simple for a novice.

2. A Backlink Building Service Is Equipped With The Right Tools

Link building is not something that can be learned on any tablet or computer. It does not necessarily require super-special software, but it does rely on certain analytical tools that can assess the strength of external links and their impact on rankings.

Your professional link builder will be able to assess the local and global competition using backlink checker tools. While some of these are available for free online to anyone, a backlink-building service will have tools only available to specific companies.

A low-quality external link can also be generated. Your link builder will use the necessary digital tools to prevent this from happening and will assess your website’s position in the online SEO market.

Finally, hiring a backlink-building service isn’t just for the links — the right service will monitor created links to ensure they’re effective and will modify them to maximize your SEO.

3. SEO Experts Know What They’re Talking About

The relationship between SEO and backlinks is extremely close.

On a basic level, strategic and abundant backlinks will ensure that more visitors have more opportunities to access your website via a variety of channels.

This means that properly placed backlinks will assist you in rising to the top of SEO and achieving those coveted high rankings.

However, it is more than that. Hiring a backlink service is very similar to hiring an SEO service! Digital Marketing Agency that works on link building for your site will be familiar with SEO terminology. They will understand everything there is to know about increasing page authority and using keywords correctly for SEO.

4. A Link Building Service Provides a Collaboration

Beyond mere expertise in the field, there is a lot that goes into effective link building. It is critical for your backlink-building service to understand the intricacies of various types of businesses and their marketing operations.

It is also critical that the professional you hire understands how your company operates. The right service will essentially come to you in the form of a partner who is eager to learn about your needs and how your business operates. This partner will be a consistent contributor to your team.

As a result, this collaboration will result in the best possible optimization of your marketing tools and campaigns, particularly those external links and SEO.

5. Hiring a Professional Allows You to Focus on Other Marketing

Getting your head around SEO in the first place is likely to eat up time and consume a significant portion of your marketing team’s attention. Why add link building to the mix?

You have other priorities as a business owner, whether you own a small or large company, that go beyond managing SEO and backlinks.

Hiring a link-building service will allow you to prioritize other important aspects of marketing, such as customer relations, team development, and profit margin expansion.

Conclusion

If you need a website design in Canberra, you will hire a web design agency. Similarly, when it comes to link building, hiring a professional is critical. Outsourcing not only provides you with the expertise required for high-quality external links but also allows you to devote time to other important priorities as a business owner. When you hire a professional to manage your external links, you can be confident that your SEO will be maximized and that your links will be of high quality.

The post Five Reasons Why You Need to Hire a Link Building Agency appeared first on VR Digital.

Robots have been assuming new roles in the SEO world as well. Programmatic technology and predictive analysis have been used to deliver targeted messaging with high efficiency and accuracy for a long time. Google’s Rankbrain, which is a major component of Google’s core algorithm, uses machine learning to determine the most relevant search results to user queries. It is the third-most important ranking signal that plays a crucial role in ranking webpages on a search engine result page. 

However, the question is, “Are robots and artificial intelligence a threat to SEO service providers?” 

While it’s true that robots are already performing many SEO tasks once handled by humans, humans are needed to control these technologies and effectively execute different SEO operations. Now, let’s discuss the pros and cons of using artificial intelligence for SEO professionals.

Need for Human Touch in Automation  

The human element plays a pivotal role in the successful execution of an SEO strategy. It’s because only living, breathing people can understand how humans would search using search engines and social media networks. For example, machines can never understand how a person locked out of his car at midnight searches differently compared to a person searching for a car lockout service in the middle of the day.

Cons of Relying Completely on Humans for SEO Services

Humans can hardly match the speed and efficiency of a robot. This is the biggest disadvantage of relying completely on human resources when it comes to SEO services. AI helps improve efficiency, speed, and cost-savings, allowing SEO professionals in Australia to focus on things that impact user experience. It makes it easy for marketers and SEO experts to decide, filter, and manage complex data sets. 

However, though AI helps automate SEO operations, human input and analysis are always important for monitoring and controlling results. 

The Role of Machines

An AI tool can make visualising the internal linking structure easy and less time-consuming for webmasters. These tools work by going through the website and tracing the links throughout the webpages. They also help webmasters formulate a solution if they identify any problems with the internal linking structure. 

AI can also help SEO professionals optimise visual content, improve voice search, cut down on different SEO tactics, create accurate reports, and provide a better user experience. 

Here’s How To keep the Balance Between Humans and Machines in Professional SEO Services

Google has said that they focus on user intent when delivering results to a search query. This means SEO professionals should focus on the needs and wants of their customers when optimising content and webpages for SEO. While tools help automate different SEO processes, the human element can never become a thing of the past in the SEO world. AI can never match humans’ thinking patterns that help determine the right steps to respond to specific insights. 

Bottom Line

So, effective SEO is all about finding the perfect balance between humans and machines. They need to go hand in hand to find solutions to complex modern-day problems. 

The post SEO and Machine Learning: A New Relationship between Man and Machine appeared first on VR Digital.

Customers and clients are the foundation of any business. It’s almost impossible to grow and expand a business without a solid customer acquisition strategy in place. 

But how do you attract new customers to your business?

Getting new customers for your small business doesn’t have to be difficult. In this article, we will discuss 10 effective ways that can help you get the word out and acquire new customers. So, let’s get started.

Ways to Get New Customers for Your Small Business 

Here’s how you can get new customers for your small biz:

1. Make Your Existing Customers Spread The Word About Your Business

Word of mouth is a powerful tool that can help you acquire new customers for your business. It is one of the oldest forms of advertising that businesses have been using for a long time. 

Today everyone tends to spend more on paid media advertising and other similar marketing methods. But according to most marketers, word-of-mouth is still the most trusted method that can increase brand awareness and present your business to a completely new set of audience. In fact, there are many small businesses that solely rely on this strategy. 

But how does it work?

According to Prerna from Canberra Bond Cleaning, when a customer is satisfied with your product or service, he/she is likely to share the experience with his closed ones, including his family, friends, colleagues, etc. This makes more and more people aware of the existence of your business. 

Here are a few ideas that you can use to make your existing customers use word-of-mouth advertising to your advantage:

• First of all, your product or service should make your customers happy and satisfied. It should deliver results that exceed their expectations.

• Second, you need to provide a great customer experience. Your customers should feel that you care about them. 

• Third, you can offer an incentive to motivate your existing customers to sell for you.

2. Offer a Freebie

Who doesn’t like free stuff?

The word ‘FREE’ is extremely powerful when used correctly. Giving something away for free can help you make people interested in connecting with your brand.

This strategy works because it allows people to try out the products and services you offer without any risk. They know there’s nothing to lose here. And if your free trial or sample really impresses the users, they will definitely return next time to pay for it.

However, it’s important to create urgency. You should always go for ‘LIMITED TIME OFFER’ campaigns. This will help you attract more new customers to your small business. 

3. Run A Contest

If you sell something very expensive and can’t afford to give it away for free, then you can consider starting a contest. 

You can ask people to make a purchase with you in order to enter the contest. The prize can be anything, from a gift card to a honeymoon trip. You should choose a prize that can make people feel excited about it. 

The lucky winners will talk about the contest with their friends and colleagues. It will create a free buzz about your brand.

4. Use Social Media

A social media platform can be a great marketing tool.

Social media has really changed the world including marketing. It gives brands a great opportunity to reach a group of audience that they wouldn’t reach otherwise. 

Social media platforms like Facebook, Twitter, etc. allow the users to share stuff they like. So, if you share good and valuable content on social media and people like it, they are more likely to share it with their network. It will help you generate free exposure for your brand. 

Here are some of the amazing advantages of using social media for new customer acquisition:

• The number of social media users is increasing with each passing day.
• It is a cheap way to promote your brand.
• Social media platforms allow you to easily engage and interact with your potential customers. 
• You can reach a global audience with the help of social media.

5. Offer Deals That People Can’t Resist

Just like freebies, discounted deals and offers are another proven way that can help you get new customers for your business. 

When people see a deal or discount, they know it is an opportunity to save money. So, by offering a deal on the products or services you sell, you can influence people to make a purchasing decision.

6. Set Up A Website and Focus on Search Engine Optimization

In the 21st century, it’s very difficult to grow a business without an online presence.

Now, one of the basic things that you need to create a solid online presence is a website. You can buy a domain name and hosting provider and set up a website for your business yourself. You can also hire a professional website developer for the purpose.  

Once you successfully launch your website, the next thing you need to do is to perform SEO or search engine optimization for your site. You could get a lot of new customers every month if your website ranks in search results for keywords related to your business. 

7. Use Online Directories

You should list your small business on popular local directories. When your business is listed on a directory, people around the world can find it. So, this will expand the reach of your business. The best thing about these directories is that most of them are completely free to register.

8. Use Cross-Promotion

Teaming up with other businesses in your industry can help you present your brand to a new audience. Many marketers use this strategy to generate leads and acquire new customers. It works great for new businesses. 

9. Use Digital Advertising

Online advertising like Pay Per Click Campaigns works out to be cheaper and quicker than traditional advertising. Also, there are plenty of Platforms & Media Channels to choose from. You can run text ads, video ads, etc. to promote your products and services. The best thing about Digital Marketing is that it allows you to measure the results. 

10. Start Giving Speeches

Giving a speech is a great way to showcase your expertise. It allows you to tell your target market why they should do business with you. 

Conclusion So, these are some tips that can help you get new customers for your business. You can combine different marketing strategies to get the best results. 

The post 10 Proven Ways to Attract More Customers For Your Business appeared first on VR Digital.

Website authority is one of the most important factors that influence your site’s position in search results. It is also known as domain authority or DA. DA is a key performance metric that is developed by Moz. It predicts how well a website will rank in major search engines like Google, Yahoo, etc. 

A low authority score can result in huge losses of organic traffic. That’s why it’s important to invest your time and resources in building the authority of your website. 

However, you can’t expect your website authority to skyrocket just by making a few changes on your website. You need to develop a proper strategy to be able to increase your site’s authority fast. 

This blog post covers some tactics and actionable tips that can help you quickly build your website authority. So, let’s dive right in. 

Ways to Build Website Authority Fast

Here are some of the best ways to increase your website authority score fast:

1. Guest Post on Sites that have High Domain Authority

Backlinks can affect a website’s domain authority. That’s why it’s important to earn quality links to your site. 

There are many ways to build quality backlinks. One of them is guest posting. 

Guest posting refers to the practice of creating high-quality content and getting them published on other websites within the same industry or niche. You will want to include a link back to a relevant article or blog post on your website in the content. It will contribute to increasing the authority of that page and ultimately your website. 

How Do You Get Started with Guest Posting?

Here are the steps you need to follow for successful guest blogging or guest posting:

• Step 1

First of all, create link-worthy content and publish them on your website. Some popular link-worthy content types include resource lists, list posts, original research, quotable content, etc. 

• Step 2

Find websites in your industry with high domain authority. Contact the website owners and pitch a guest post idea. However, before writing a guest post pitch, make sure you have gone through the website properly. Always pitch a guest post related to the topics that they discuss on their websites.

• Step 3

Write a high-quality article and include a link (The link should be placed naturally within your content) to the content on your site you want to rank for.

When you do guest posting, you want to keep the door open for guest posts in the future. So, make sure the content you submit is useful for the readers of that website. 

Not only does guest blogging help build website authority, but it also helps drive targeted traffic to your website. It can also increase your brand credibility and awareness. 

2. Broken Link Building 

‘Broken Link Building’ is one of the most popular and effective link building methods that marketers have been using to build quality backlinks for a long time. 

It is the process of identifying websites that have broken links and helping the webmaster replace those links with links to specific pages on your website. The process often involves recreating the broken content.

Here are a few practical tips that will help you build quality links with this strategy fast:

• Find websites that have broken links. There’s a browser extension called ‘Check My Links’ that can help you find broken links on a website. It shows a list of valid/invalid links. Just find websites within your industry and run ‘Check My Links’ on that page. Once you find a broken link, reach out to the website owner with a replacement. However, make sure that your content is similar to the one that was linked to. 
• Another thing you can do is to find broken links to an authority website and reach out to people who linked to those pages with a replacement. The best thing about this method is that pages on high-authority websites usually have a lot of backlinks. So, if you can find a page on an authority website that is not working, you can easily earn plenty of links without much work. 

3. Press Release 

It is another effective link building strategy that can help you get quality links to your website. It will boost your website authority and increase your online visibility. 

However, building links with press releases requires great outreach skills and patience.

First, you need to find editors and journalists who might be interested in covering your story and build a relationship with them to get them to write about your business. 

It can be a time-consuming process. Nevertheless, it’s worth it. A few links from authority media sites can significantly increase your authority score and boost your rankings in search results.  

4. Be Active on Social Media

Social media gives you the opportunity to reach a wider audience. So, you must consider sharing your content on social media platforms where your potential customers spend most of their time. If people find your content useful, they may share it with their network. It will help you get more exposure for your content.

However, it’s important to promote your content across different social media channels regularly to get the attention you deserve. Also, you need to be creative with your content. Don’t just share links. Consider creating images, infographics, and videos that summarize the points in your blog posts. It will help you attract the attention of more people.

5. Mention Industry Experts and Influencers in Your Content

By mentioning industry experts and influencers in your content, you will get their attention. It also gives you the opportunity to present your content in front of a new set of audience. 

Create Expert Roundup Posts

Creating roundup posts is a great way to build backlinks naturally and boost your website traffic. These are posts where you group the opinions from experts in your niche on a particular topic in a single post. 

Here are the steps to creating effective expert roundup:

Step 1: Find influential people in your niche. You can find them on social media. Make sure they have a lot of social media followers.

Step 2: Reach out to the influencers to ask their opinion on a topic that your audience cares about. 

Step 3: Group all the opinions and quotes in one post.

The best thing about creating roundup posts is that it doesn’t require you to take the time to create unique content.

Here are some tips to make the most out of expert roundups:

• Ask questions focused on the solution to a specific problem.
• Find big names in your industry.
• Make it as easy as possible for the influencers to share their opinion.
• Write a blog headline that entices people to click.

Once you are done with creating your expert roundup post, reach out to the influencers again and let them know that the post has gone live. You will find that most of them will share your content on their social media channels. 

6. Create Link-Worthy Content

We have already discussed it a bit in the ‘Guest Posting’ section. By creating content that is worth linking to, you can naturally attract links and shares. However, creating these types of content requires putting into a lot of effort. 

Here are the content types that have the potential to get a huge number of links and share (According to a study by Buzzsumo):

• Opinion posts
• Original research
• Authoritative content that answers popular questions
• Content leveraging a trending topic
• Political posts, etc.

It can be a real challenge to consistently create these types of content. However, rest assured that all your efforts will pay off. 

7. Remove All Bad Links

Having spammy links linking to your site can have a negative impact on your website’s authority and SEO performance. That’s why it’s important to remove them as soon as possible. There are plenty of online tools that can help you identify bad links. Once you find them, you can do two things:

• Reach out to the website owner and ask him to remove the link.
• Use the Google disavow tool to tell Google to ignore links that are low-quality and spammy.

8. Optimize the Existing Content of Your Website

With all the talk about link building, it’s easy to forget about an important thing – Optimizing the existing content on your website. 

Here are some tips for optimizing your old content:

• Include LSI keywords, related terms and phrases, synonyms, etc. in your blog posts that are not performing well in search engines. 
• Repurpose the well-performing content to get more traffic.
• Update your old content. 
• Remove out of date content from your website. 

9. Be A Guest on Podcasts

Being a guest on podcasts can also help you get links and mentions from other websites. When done correctly, it can produce great results. 

Here’s how you can get started with being a guest on podcasts:

Step 1: First of all, you need to find relevant podcasts that have high authority. You should choose podcasts that have the type of audience you want to attract. Make sure they publish show notes. 

Step 2: Before you reach out to the host of those podcasts, consider listening to some of their podcasts to become familiar with their style and content topics.

Step 3: Reach out to the host and choose a topic related to your products and services. 

Step 4: Talk about your blog posts related to the topic in the podcast. 

10. Use Reciprocal Links

Reciprocal link building is basically the process where an agreement is made between two webmasters to trade links. It is the easiest way to build links. 

However, Google doesn’t like these types of link exchanges. But you can be benefitted from this link building method if you do it the right way.

Before you exchange links, make sure the links add value to the content. For example, suppose you have created a blog post that covers tips for healthy eating. Now, find articles that rank well for the best nutrient-rich foods. A link exchange, in this case, will be natural and won’t hurt your SEO rankings. 

11. Find Relevant Resource Lists

Find resource lists that are related to the products and services you offer. For instance, if you are a restaurant owner in Brisbane, it could be a list of the best restaurants in Brisbane.

You can use online tools to find these resource pages. Reach out the website owners and ask them to include your website in your resource list. However, make sure the websites have a good website authority score. 

12. Get Links from Your friends’ Websites

It is one of the most overlooked link building methods. But it can help you get some links to your website easily. Use an online tool to find keywords that your friend is ranking for and ask him to include a link that points to your website. However, make sure it is relevant.

Conclusion

I hope these tips will help you increase your website authority score and boost your site’s rankings fast. Consider using online link building tools to save time. Also, make sure you get links from websites that have a good domain score and are related to your products and services.

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When it comes to drawing user traffic to your business’ website, you can go about it either through search engine optimization (SEO) or pay-per-click (PPC) advertising. 

You can boost traffic to your website for free by getting high rankings in the organic search results. For this, you need to follow SEO best practices. The process may take some time, but the free, targeted traffic definitely proves worthy of your investment.

On the other hand, you can pay to get traffic to your website by using PPC advertising offered by Google Adwords, Yahoo Search Marketing, or any other search engine. These programs allow you to display your ads in the sponsored ad section of each SERPs. You pay a fee on the basis of the competitiveness of your target keyword whenever a user clicks on your ad and visits your website.

But often business owners wonder which of the two is a better option. It all depends on your goals and marketing budget. If earning fast traffic is your goal and you are also ready to pay for it, then you should go for PPC advertising. However, if you have a shoestring budget, then it makes more sense to go the organic way through SEO.

So, to choose the best marketing approach, you should ask yourself the following questions:

1. How small or big is your advertising budget?

2. What is the average cost-per-click (CPC) in your niche?

3. How competitive are your target keywords to SERP rankings?

When you answer these three questions, you will be better equipped with the knowledge to make a smart choice.

But, as far as possible, you should use both SEO and PPC in tandem because they aid each other. Both approaches work great in pushing your website ranking up. So it would be ideal to incorporate both in your digital marketing strategy.

The post What is better for your business: SEO or Pay per Click Ads? appeared first on VR Digital.