Now, technical SEO  refers to practices that hardly do with the website’s actual content. Instead, it focuses on the infrastructure of the website, for example, the use of different headings. Header tags are an easy way to advance the technical SEO of any homepage.

Categorized by numbers, from H1 to H6, there are different types of header tags. Each header plays a different role and thus, gives search engine crawlers such as Googlebot vital info about that page. This guide will explain the best header structure for SEO and how to use H1 tags for advancing your SEO results.

Header Tags and H1 Tags – What these are?

A webpage or blog post can come with multiple headings. And Hypertext markup language (HTML) tags help in differentiating the headings types. Check out the differences below:

An HTML title tag presents the title of a webpage and is demonstrated on SERPs. However, it does not appear on the content of the webpage. These are called meta titles. On the other hand, an HTML tag, or HTML header tag, is just a part of code that depicts the computer’s web browser how the content should be displayed.

However, this isn’t just about offering search engine bots with info; but it also promotes a more structured and user-friendly experience. While large chunks of text are difficult to read on the screen, headers make reading easier.

H1 Tags

The H1 tag is considered the most crucial because it is essentially the page title. Search engine bots refer to the H1 title tag to understand what a page is about, and it is a critical ranking factor. Also, it is usually the most visible content on the courier for the reader since H1-tagged content conventionally shows larger screens even though that is not necessary.

To make sure your content is more SEO-friendly, specifically the H1 tag, use advanced tools. These will suggest including the keyword you hope to rank for within various technical SEO facets of your page.

H2 Tags

H2 headings are used to subdivide the content into meaningful and consistent sections. For example, if the page’s title is the book’s title, the H2 tags subdivide the content into two main “chapters”.

H3 Tags

H3 tags help in further subdividing and clarifying your content. For example, you have two H2 categories in your content and under them, you might include a list of features or practices, making each one an H3 header.

H4 Tags and Beyond

SEO H4, H5, and H6 tags are used in further organizing the content on the page. They help in adding more details without leaving the reader struggling with huge disorganized chunks of text.

Are H1 Tags and Headers Important? … Why?

H1 tags are a crucial component of the content since these tell search engine bots and web users what that page is all about. The H1 of a webpage is the most critical heading, and it should precisely summarize the contents on that page. While you can’t just insert any random H1, incorporating appropriate headers throughout your content has distinct advantages.

Display the Structure of the Text

It is crucial to create scannable content for making it easier to read text on small screens like tablets and smartphones. Headers break the long strings of text and stand as signposts—this helps guide the reader throughout the content. Also, readers can quickly identify which parts of the text they find most important and jump to that part.

Better Accessibility

Headers also help in improving the accessibility of a webpage. Screen Readers can check out HTML code and any text marked with HTML. A visually impaired person can decide if the content on that page is worth reading. Headers also help simplify navigation since, with their help, screen readers can offer shortcuts to skip between tagged headings.

SEO Improvement

Headings can benefit your SEO. Search engines like Google consider user-friendliness a key ranking factor. And bots will take headers as user-friendly since they format the page and make the content easy to scan and access. Without the headings, bots may not find the page user-friendly. Thus, consequently, your search engine results may not be as desired.

How to Add H1 Tags?

To add H1 tags, you don’t have to be a search engine optimization expert. Not even you need to know how to code to master HTML header tags. Below, let us check out how to include headings into your page structure easily.

Using Headings Within Your Page Structure

Generally, headings need to be used hierarchically – starting with H1, H2, H3…For longer and more complex content, using up to H6 can help in promoting clarity. It is all about organizing the content and making it easier for readers to scan and understand.

While structuring headers, you need to prioritize logic. Therefore, you should focus on creating and organizing titles that serve as clear signposts to the readers. While the H1 introduces the topic, the H2 subheaders break that topic into key sections, and H3 and other headers add further details. Content writers can also use headings to outline content before writing it. This helps in ensuring clarity.

Here is SEO H1, H2, H3……… tags example in a content structure:

• H1: Key Health Advantages of Practising Yoga
• H2: Mental Health Advantages

• H3: Reduces Stress
• H3: Fights Anxiety
• H3: Fights Depression
• H2: Physical Health Advantages
  • H3: Enhanced Cardiovascular Endurance
  • H3: Stronger Muscles
  • H3: Better Flexibility

 Final Words

Search engines like Google keep updating the algorithms and change the strategy of ranking pages. Thus, H1 headings have evolved, and best practices regarding using H1 have changed accordingly. Currently, Google favours having multiple H1 headers and prefers a more user-friendly experience over keyword density. That is why you suggest using the primary keyword into your H1 header naturally instead of stuffing it. Additionally, page content needs to be organized logically and practically to prioritize readability over anything else. Again, remember that you won’t be managing content for bots but human readers. With that in mind, the structure of your content needs to be adjusted.

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Now, let us move on to some more complex findings that you can explore by the website traffic metrics of your rival. Let us check out six hidden points you can explore within a finger snap with the help of competitor analysis tools! Here are the insights that were found with the use of Market Explorer and Traffic Analytics.  

1. Who is Currently Leading the Market?

When planning a marketing campaign, you are likely to check out the insights and strategies of your business rival. You should not judge your competitors just by estimated market share, brand awareness, frequency of PR appearances, etc. If you do that, you will miss the competitor with the best reach and traffic. 

If you are looking for a better strategy to find a legitimate digital benchmark, you will have to check out your top 5 competitors. You will have to identify the one holding the highest traffic volume in the last 12 months. Also, note if they demonstrated speedy or stable growth and whether they had any declines over the year.

Also, check out whether or not these ups and downs impact their offline popularity. You can take that company’s website as a benchmark and develop your campaigns considering their successful and unsuccessful steps.

You can take the biggest-on-the-market brand in your industry for the competitive market analysis and enter it into Market Explorer. After that, the tool will automatically gather the top market players in your industry and demonstrate their traffic, aka online market, share, QoQ, YoY growth/decline dynamics, etc. The Growth Quadrat widget divides your competitors within four categories, and those are:

• Leaders: Denotes sites with both the volume and the traffic spike dynamics.
• Game-Changers: Represents sites with lower traffic share yet with big visitor spikes within a short time.
• Niche Players: Means sites having both lower-traffic-share and slower-than-average growth in the online market.
• Established Players: Denotes sites with a comparatively large online market share but a lower traffic growth rate.

Also, check the traffic sources of the companies and keep an eye on the one that is driving the most traffic—no need to go anywhere else to look for this data. Market Explorer divides the key traffic sources of your rivals. Also, this breaks down the impact of each channel.

This is how you can research the traffic volume amongst the businesses and determine the industry leader. Remember, while doing competitive and market research, concentrate on relative numbers, not absolute ones. It is important, especially if you are in search of a benchmark for a specific traffic source.

2: Which Hidden Seasonal Trends Not to Overlook?

Even though you may be aware of all the industry spikes and declines in demand, you still have to learn the seasonality existing for some companies. Sometimes, it is the budget remaining at the end of a quarter and needs to be spent. Thus, you see that there are lots of paid traffic going to the website during this time.

In another scenario, it can happen that a new head of marketing has emerged with fresh ideas catching everyone’s attention to, for example, blogger relations. Don’t forget to check the traffic metrics over current and previous years. Note the peak month of your main competitor by the number of website visits. Then compare data and check if it is similar for the overall market and other industry players. Also, identify the reasons for such a spike. Repeat that same procedure for checking the period of decline as well.

Thus, once you know how the campaign of your competitors worked in a low season, you can decide whether or not a better promotion in this period will help you.

3. Do Your Competitors Hit the Total Target Audience?

Your rival’s target is not important, but who they hit is the question. To discover this, you need to study the audience overlap between your competitors. Traffic Analytics can help you with this with advanced competitor analysis methods. The percentage of shared vs. unique audience will help you point out the present or even the future leader of the competition. Also, with its help, you can compare the positioning of different brands, marketing strategies, and revealing media preferences. All these will help you align your campaigns accordingly.

For example, if you look at top streaming sites, their home pages may look more or less similar. But you will see the actual difference in the viewership of these platforms. If you share the same situation with your competitor, you need to increase the number of common media placements you share. Or, avoid them in the future since this differentiates your audiences. 

4. Does Your Competitor have better Communication with the Target Audience than you?

Traffic numbers can say so much about the success of the brand online. It is simple – if your company website doesn’t provide what users want, users will leave. So, switch to Traffic Analytics and unveil your competitors’ key user engagement, which is the average visit duration and bounce rate. 

5. How Your competitors Manage to Drive Target Users to the top products?

Once you come to see that you share a certain volume of the same users with your competitor, look at your competitors’ top products/services. Also, unveil the marketing channels performing as the best traffic drivers. With the help of Traffic Analytics, you can cover both areas.

6. What is the Estimated Conversion of your rivals?

Well, this goes for e-commerce website design and online-based companies only. If users visit a web page to confirm a purchase or enter their bank details, they have already bought something.

With the help of insights from the Traffic Analytics tool, check the traffic of the Top Pages related to payment and filter the complete list by “checkout”, “secure”, “pay”, “thank-you”, etc. There won’t be exact numbers. Instead, get some general understanding.

Final Words

So, these were the insights that would help you know your competitors better. From getting increased traffic to getting more sales, you can better prepare your online business strategies if you analyse these insights and prepare yourself accordingly. Contact for Website Development Services in Melbourne or call 0481184833.

The post Top Competitor Insights Anyone Can Get with Advanced Competitor Analysis Tools!! appeared first on VR Digital.

On the other hand, if you own a startup business, you know that fast-evolving ranking algorithms and SEO techniques can make it difficult for your businesses to optimize their presence in search results. So, what are you going to do to tackle all that?

Well, while challenges are many, the SEO and web designing experts are there for help. So, if you haven’t consulted your website needs with an expert yet, it is high time you take your business on the side of safety.

Here we will be focusing on some relevant SEO and web designing challenges that a reliable digital marketing agency can help you with. So, here we go.

Web designing hurdles to overcome

After all, the aesthetics of a website is determined by the web design. It will decide how it will look, the content, graphics, and how it will work. The modern web designing challenges are conceptualizing, planning and developing a bunch of electronic files.

These files will determine the design, colours, structure, graphics, images, text styles, and other interactive traits displaying pages to visitors on the site.

Another thing is scalability. When a website is being developed, it is crucial to estimate the workload it can deal with. Therefore, it is a part of web design challenges toconsider all the problems that might appear later. Generally, there are two aspects of scalability:

• Increased number of visitors (often more than anticipated). This tends to reduce the performance and speed of the site or application.
  
  
• In e-commerce sites, an expansion of the product range might adversely affect the page loading time. Also, it can make the inventory updates an issue.

When it comes to solving these problems, a lot depends on how the website has been designed. To speak the truth, scalability is not about performance or bandwidth. It is more about the load put on a single server, and the best solution to this problem is to design software that can share the total load among multiple servers at the peak times of usage.

SEO Challenges For Start-Ups

It will surely make the journey much easier if you are aware of the major challenges of optimizing your content for improving your search presence. The difficulties that startup owners should take a look at and get ready to overcome are below:

It is crucial to consistently produce great content and build many high-quality links in due course. What is even more important is getting a realistic picture of when you can expect your SEO strategies to yield visible outcomes.

You should be ready to face the other challenges are fake SEO companies, budget, conventional vs. modern Search Engine Optimisatio tactics, slow progress, social media vs. SEO, ROI, Quality content, etc.

However, it would help if you did not worry about that because the trusted and highly experienced digital marketing experts are out there to help you out. In some of our upcoming blogs, we will be discussing the tactics experts imply for dealing with these hurdles. So, stay in touch.

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In this blog, we are going to discuss the latest web design and development trends. These tips will help you create a highly functional website that looks great and appeals to the people of the modern world. So, let’s get started. 

Web Design and Development Trends for 2024

Here are some of the top website design and development trends that you can use to make your website perform better:

1. Dark Mode

Dark mode has grown in popularity in recent years. More and more people are switching to Dark Mode in 2024. This is mainly because the dark way is better for our eyes. It cuts glare and reduces eye strain in low-light conditions. This is making designers embrace the dark mode design. It has emerged as one of the best alternatives to the light mode that causes digital eye strain. 

However, here are a few tips that will help you make the most of the dark mode in website design:

• It’s not always necessary to use the colour “Black”. You can also use a dark purple or a pale grey background.
• Make it easy for your users to toggle between the light and dark mode.
• Don’t use highly saturated colours.
• Don’t ignore the font size and contrast. 

2. 3D Illustrations

Incorporating illustrations and animations into your web design is one of the best ways to attract users’ attention. 3D visuals add to the overall user experience. Many people fall in love with such methods. Many big brands and e-commerce stores use these types of designs to give their users a more realistic feel of their products and services. 

3. Elegant Serif Fonts and Realistic Textures

Nowadays, the increased space around the text and words enables serif fonts to appear clearer and more readable. This is making designers fall in love with these once-popular font styles again. 

Also, designers are using realistic textures that positively impact the UX. It’s an excellent way to make your users feel familiar with your website. Some of the most common natural textures you can use on your website include wood, ice, etc. 

4. Mobile-First Development

The use of mobile devices such as Smartphones, tablets, etc., is increasing with each passing day. This is why it’s important to focus on mobile-first development in 2024. It would help if you worked on creating responsive designs that work well on mobiles and tablets.

Bottom Line

So, these are some of the website design and website development trends that you should look out for in 2021. Remember that you must understand all the different parts that make up the whole to create a functional website. Please go through our other blogs and resources for more tips.

The post Top Web Design and Development Trends To Look Out for in 2024 appeared first on VR Digital.

However, some industries are more dependent on the service of a digital marketing agency than others. Here, we will be taking a closer look at those top industries that can benefit from digital marketing in 2021 and why so.

What makes Digital Marketing so relevant in the modern industry?

The popular studies report that a majority of consumers will significantly rely on digital channels. On these channels and search result pages, people will get better advertising and suggestions for products/services than traditional marketing advertising.

To speak the truth, digital marketing has entirely exceeded traditional marketing strategies. The only difference here is that while several industries use it slightly, others enjoy a great Return on Investment. It is possible because of their online branding efforts and digital marketing strategies.

 More or less, every industry depends on online advertising techniques. And with the Fourth Industrial Revolution (industry 4.0) and others coming to follow it, digital marketing demand only continues to rise. That is why the majority of sectors have begun to make plans for long-term digital marketing.

Therefore, it is no longer a question of whether or not your business will benefit from the work of a website development agency Canberra. Instead, the only problem you should focus on is how much your business can mug up from your digital marketing efforts compared to other companies.

Industries That Can Benefit From Digital Marketing

Marketing

Digital marketing constitutes every online interaction between the service provider and the consumer. So, it is quite logical and expected for marketers to significantly benefit from digital marketing tactics.

 Retail

Since more and more consumers are looking for speedy online solutions for buying products, retail companies have to take their business online.

Automobile

Today, digital marketing solutions have become the main tool for promoting and selling cars. Moreover, digital marketing is saving this industry thousands of dollars when compared to traditional tactics.

Law

Digital marketing solutions, including informative blogs and newsletters, will help lawyers build authority in a highly competitive market. Thus, they can convey their message to potential employers.

Health

People must have online access to healthcare advice, guidelines, and medical practitioners. Moreover, people need to be able to find the best option. This is how the healthcare industry can considerably benefit from digital marketing services.

Education

Students need to stay updated. Educational institutions and training programs are now using digital marketing to attract as many candidates as possible.

Food

People are emotionally attracted to various cuisines, but they don’t have time to prepare them. This creates a big opportunity for the food industry. That is why digital marketing is a great place to start.

The other industries that can mug up great ROI from a web design agency Canberra are entertainment, Fashion, Real Estate, etc. So why hesitate? Consult an expert today and stay ahead of the competition with digital marketing!!

The post Which Top Industries Can Benefit from Digital Marketing Agency Services? appeared first on VR Digital.

Good website design can be the difference between a potential customer spending time on your website and a visitor leaving your site after viewing only one page. It can influence the conversion rate, SEO rankings, and your audience’s perceptions of your brand. This is why it’s important to focus on creating a website design that is user-friendly.

However, creating a user-friendly website design from scratch can be overwhelming, especially for beginners. They are usually experts in recognizing good designs over bad. But they find it difficult to achieve that ultimate balance between innovative creativity and business prowess. 

There are plenty of templates and themes out there for nearly every business objective. But they lack uniqueness. You will find thousands of other websites that are using the same design. So, if you want to add a personal touch to your website and stand out from the crowd, then it’s a good idea to create the design from scratch. 

However, website design is not just about visuals and aesthetics. There are much more to it. There are a lot of things you need to consider when creating your site’s design and layout. After all, your website is the cornerstone of your online presence. 

Whether you are looking to build it from scratch or evaluate numerous templates and themes, there are a few key elements of web design that you must consider. In this article, we are going to discuss them in detail. So, let’s get started.

Website Design and User Experience

Before we start talking about the elements of web design, let’s take a look at how website design can affect user experience:

• A well-designed website will keep readers scrolling. It often involves breaking up content into smaller sections, using white space, including visual hierarchy with banners, etc. 

• According to a study, It takes 0.05 seconds for a person to decide whether or not he will stay on your website. So, you have to grab the attention of your readers from the moment they land on your site. This is where the role of high-quality imagery and good typography comes in. 

• Responsive web design makes sure that your website will fit the screen of any device. 

• Good website design can help you build trust among your readers and potential customers. It will promote professionalism. 

Take Care of Tech Stuff

Most people think that web design is all about choosing the right colour palette and visuals. While these things are important, there are a few other things that you need to consider to improve your user’s experience on your site. 

The website loading speed is the first thing you need to consider here. Even the best design of the world is of no use if no one can see it. It has been found that almost 30% of all internet consumers expect a website to load within one second or less. So, you could lose a lot of customers if your website doesn’t load fast.

This makes it important to choose a reliable web hosting provider. They can ensure that your website loads fast and is online 100% of the time. They can also take care of other technical stuff that can affect user experience. You can find tips and advice on how to choose a reliable website hosting service provider on the internet. Consider going through them carefully before selecting a hosting provider for your website. 

Key Elements of Web Design

Different designers and website owners take different approaches when it comes to designing a website. It depends on what the site owner is trying to achieve with the website. 

However, there are basic design elements that everyone should consider when creating a web design. In this section, we will talk about the top 8 elements that are foundations of great web design. 

1. Layout and Visual Appearance 

The overall look of your site is the first thing you need to take into account here. It is one of the most important parts of web design. 

The first impression counts. So, you need to impress your target audience in the first place. Your site’s layout can play a very crucial role in it. 

It’s a good idea to have a design that is simple, clean, and accessible. It’s advisable that you use a lot of whitespace in your design. You can consider using grid-based designs. This will help you keep your design items organised. 

You should also use high-quality images, graphics, and icons. However, make sure that the visuals are relevant and complement each other. You need to place your website elements based on the visual hierarchy you want to assign it. 

You can consider using F-Patterns or Z-Patterns. They emphasize on the area at the top of the page. Businesses usually place their logo in that area. However, you can also use a search box or navigation. It will inspire user interaction.

2. Colour Palette 

It’s extremely important to use the right colour schemes when it comes to designing a website.

The most important things that you need to consider when choosing a colour scheme are:

• Your brand perspectives
• The demographics of your target audience

For instance, a lawyer or accountant can use blue or green colour schemes for their website. Similarly, a photographer can consider using black and white.

It’s also important to consider the expectations of your readers when choosing a colour scheme. For example, if your target audience is the parents of newborns, then using soft pink and blue colour schemes can be a great idea.

The number of colours you use is a crucial thing that must be taken into account. You may use different colours. But remember that using too many colours can distract your visitors. It’s better not to use more than two or three colours. 

You can visit the websites of the leaders in your industry for inspiration. It will give you an idea of what colours you should use. You can also experiment with different shades of your current colours.

3. Content of The Page

People will visit your website because they want information. And if the content of your website doesn’t meet their expectations, they will immediately hit the back button. This is why you should focus on creating content that is informative and easy-to-digest. 

Also, it’s important to craft a content structure that is visually pleasing. No one likes blocks of text throughout a page.

Use short sentences and short paragraphs. Also, use headings and subheadings to organise sections. You can use bullets and numbers to highlight the main points. These rules apply to all the pages of your website, including the homepage, about page, contact page, and blogs. 

Remember that you need to communicate your message in a way that can make your potential customers understand that you are capable of delivering what they need. 

4. Typography

Choosing the right typography or font is a crucial part of web design. Like colour schemes, you need to consider your industry perspectives and your audience demographics when selecting a font. 

For example, lawyers and accountants can consider choosing distinguished serif fonts. On the other hand, photographers can use a very light and airy sans serif font. 

The most important thing you need to keep in mind is that your text should be easy to read. For this, make sure that the body of your content is at least 16 pixels. However, don’t use unnecessary elements or fonts that are difficult to understand. It’s better not to go beyond three typefaces. Also, it’s important that there’s plenty of contrast between your text and the background colour of the site. It means you need to pair a light colour with a dark tone.

5. SEO-Boosting Elements

You must incorporate SEO-boosting elements into your website design. It will greatly improve the SEO performance of your website. 

You must optimize your meta tags, title tags, header tags, and other HTML coding elements for the keywords you want to rank for. 

6. Navigation

You should place the navigational elements in a way that can allow your readers to find the information they are looking for quickly. It’s better to avoid overly animated hover effects. 

Most people use three horizontal parallel lines to hide their navigation off-site. It helps save space. However, it can obscure interactions from your readers. 

When it comes to navigation, you need to think beyond the menu bar. It’s always a good idea to use directional arrows and “Back To Top” for one-page websites. It will make it easier for users to navigate the different sections of the webpage. 

The footer navigation menu is another important area you need to focus on. You should also optimize your footer menu. It can increase conversions. 

7. Mobile Friendliness

The number of smartphone users is increasing with each passing day. In the last few years, mobile web traffic has overtaken desktop traffic. This is why it’s important to make your site mobile-friendly. It will help you better serve the people who will use a mobile or tablet to access your website.

Most of the professional templates that are available on the internet come prepared for mobile traffic. If you are creating a custom design from scratch, make sure that it can adapt to various screen sizes. 

8. Call-To-Action

You want a website design that can turn visitors into leads and customers. Call-to-actions have an important role here. The most common CTAs include email subscription forms, contact forms, free consultation forms, free downloadable ebooks, etc. 

You need to incorporate them into your website design strategically. You can place them in the sidebars, at the end of your blog posts, and other visible areas of your website. Also, don’t forget to include a call to action on your homepage.

Conclusion 

So, these are some of the key points you need to remember when creating a website design. Incorporating these elements into your web design will surely increase your conversions. You should always prioritize user experience. Also, it’s important that you optimize your website for its physical design as well as its functionality. I hope you would have gained some knowledge and motivation this article to improve your web design.

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