iscover
An artist’s impression of a new Bonza 737 MAX flying over Melbourne, one of the airline’s home bases
Can Bonza Prove its Doubters Wrong?
AUTHOR: Hannah Dowling
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From a kitchen in Kazakhstan to presenting at one of Australia’s largest aviation conferences, Tim Jordan has already made it known that he’s a serious player that is not to be underestimated. Here, Hannah Dowling explores the case for Bonza
Standing among a sea of navy blazers, pressed white shirts, matching skirtsuits, and perfectly straight ties, is Tim Jordan. Unlike his peers, the Brit dons a black short-sleeve polo shirt, emblazoned with a striking purple logo that would have been unrecognisable not three months earlier. Just weeks after lifting the lid on Bonza – a start-up Australian budget carrier of his own creation – Jordan was now eagerly awaiting his first keynote speech at the CAPA Australia Pacific Aviation Summit, as Australia’s newest airline chief executive.
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says:I live in Mildura and I am a Qantas loyalist.
The price for me to fly to Melbourne is ridiculous, however – especially when compared to flights available overseas and between, say Melbourne and Brisbane.
The big gap sitting in our town is the Mildura direct to a holiday destination, such as Sunshine Coast.
Currently, we would need to travel either Qantas or Rex via Melbourne or Sydney and the costs for both airlines adds up when taking in to consideration airport charges, boarding and disembarking.
I truly believe the 737 service to Melbourne and the service to the Sunshine coast will thrive from Mildura and I will definitely be availing myself of reduced airfares to both dstinations, providing the level of safety and service are there.
Qantas charges a lot for a little with Mildura to Melbourne food offerings being poor to say the least and running older Dash 8 300s on the route.
As a holiday maker, I would choose the direct route to Sunshine coast, saving the backtrack to Melbourne or a switch of aircraft in Sydney.
With that in mind, the Qantas and Rex product is excellent, given the route frequency. They will keep their market reasonably in tact for the business and medical clientelle.
Good luck Bonza and I look forward to seeing our town better serviced and our airport growing stronger.