Opinion: Airlines Will Turn Their Focus to Big Data

In a few short years, a passenger’s entire journey will be commoditised by data, leaving the airlines that move quickly much better placed

Australian airlines are in a race against time to expand data revenue streams before regional rivals catch up, tighter privacy restrictions cramp down on margins and the potential for fines escalates dramatically. 

In March, online aggregator Airgateway quietly announced that Qantas’ New Distribution Capability (NDC) content was live on its platform. It was the latest in a long line of deals to carve up airline data for greater profit, something the industry desperately needs more of in light of COVID-19 and the Ukraine crisis.