Now, technical SEO  refers to practices that hardly do with the website’s actual content. Instead, it focuses on the infrastructure of the website, for example, the use of different headings. Header tags are an easy way to advance the technical SEO of any homepage.

Categorized by numbers, from H1 to H6, there are different types of header tags. Each header plays a different role and thus, gives search engine crawlers such as Googlebot vital info about that page. This guide will explain the best header structure for SEO and how to use H1 tags for advancing your SEO results.

Header Tags and H1 Tags – What these are?

A webpage or blog post can come with multiple headings. And Hypertext markup language (HTML) tags help in differentiating the headings types. Check out the differences below:

An HTML title tag presents the title of a webpage and is demonstrated on SERPs. However, it does not appear on the content of the webpage. These are called meta titles. On the other hand, an HTML tag, or HTML header tag, is just a part of code that depicts the computer’s web browser how the content should be displayed.

However, this isn’t just about offering search engine bots with info; but it also promotes a more structured and user-friendly experience. While large chunks of text are difficult to read on the screen, headers make reading easier.

H1 Tags

The H1 tag is considered the most crucial because it is essentially the page title. Search engine bots refer to the H1 title tag to understand what a page is about, and it is a critical ranking factor. Also, it is usually the most visible content on the courier for the reader since H1-tagged content conventionally shows larger screens even though that is not necessary.

To make sure your content is more SEO-friendly, specifically the H1 tag, use advanced tools. These will suggest including the keyword you hope to rank for within various technical SEO facets of your page.

H2 Tags

H2 headings are used to subdivide the content into meaningful and consistent sections. For example, if the page’s title is the book’s title, the H2 tags subdivide the content into two main “chapters”.

H3 Tags

H3 tags help in further subdividing and clarifying your content. For example, you have two H2 categories in your content and under them, you might include a list of features or practices, making each one an H3 header.

H4 Tags and Beyond

SEO H4, H5, and H6 tags are used in further organizing the content on the page. They help in adding more details without leaving the reader struggling with huge disorganized chunks of text.

Are H1 Tags and Headers Important? … Why?

H1 tags are a crucial component of the content since these tell search engine bots and web users what that page is all about. The H1 of a webpage is the most critical heading, and it should precisely summarize the contents on that page. While you can’t just insert any random H1, incorporating appropriate headers throughout your content has distinct advantages.

Display the Structure of the Text

It is crucial to create scannable content for making it easier to read text on small screens like tablets and smartphones. Headers break the long strings of text and stand as signposts—this helps guide the reader throughout the content. Also, readers can quickly identify which parts of the text they find most important and jump to that part.

Better Accessibility

Headers also help in improving the accessibility of a webpage. Screen Readers can check out HTML code and any text marked with HTML. A visually impaired person can decide if the content on that page is worth reading. Headers also help simplify navigation since, with their help, screen readers can offer shortcuts to skip between tagged headings.

SEO Improvement

Headings can benefit your SEO. Search engines like Google consider user-friendliness a key ranking factor. And bots will take headers as user-friendly since they format the page and make the content easy to scan and access. Without the headings, bots may not find the page user-friendly. Thus, consequently, your search engine results may not be as desired.

How to Add H1 Tags?

To add H1 tags, you don’t have to be a search engine optimization expert. Not even you need to know how to code to master HTML header tags. Below, let us check out how to include headings into your page structure easily.

Using Headings Within Your Page Structure

Generally, headings need to be used hierarchically – starting with H1, H2, H3…For longer and more complex content, using up to H6 can help in promoting clarity. It is all about organizing the content and making it easier for readers to scan and understand.

While structuring headers, you need to prioritize logic. Therefore, you should focus on creating and organizing titles that serve as clear signposts to the readers. While the H1 introduces the topic, the H2 subheaders break that topic into key sections, and H3 and other headers add further details. Content writers can also use headings to outline content before writing it. This helps in ensuring clarity.

Here is SEO H1, H2, H3……… tags example in a content structure:

• H1: Key Health Advantages of Practising Yoga
• H2: Mental Health Advantages

• H3: Reduces Stress
• H3: Fights Anxiety
• H3: Fights Depression
• H2: Physical Health Advantages
  • H3: Enhanced Cardiovascular Endurance
  • H3: Stronger Muscles
  • H3: Better Flexibility

 Final Words

Search engines like Google keep updating the algorithms and change the strategy of ranking pages. Thus, H1 headings have evolved, and best practices regarding using H1 have changed accordingly. Currently, Google favours having multiple H1 headers and prefers a more user-friendly experience over keyword density. That is why you suggest using the primary keyword into your H1 header naturally instead of stuffing it. Additionally, page content needs to be organized logically and practically to prioritize readability over anything else. Again, remember that you won’t be managing content for bots but human readers. With that in mind, the structure of your content needs to be adjusted.

The post Ultimate Guide On Using Header Tags As per SEO Best Practices appeared first on VR Digital.

Lets’ have a look at seven common reasons why their SEO efforts keep failing and how they can avoid these mistakes, finding a reliable SEO agency.

1. Hire someone interested in SEO and not a website designer

Law firms may fail to realize the difference between an SEO expert and a web developer. Most web developers don’t write or edit content or have an understanding of link building. They are not aware of finding and fixing the technical SEO complexities of a website. 

Law firms must only trust a digital partner that has real-world testimony of SEO success along with before and after case studies of the clients. They must answer all queries patiently. Also, they should be able to demonstrate how they improved organic visibility, traffic, phone calls, and keyword ranking for their clients. They should show you actual data from analytics tools. Having a good website design is excellent, but it is not SEO. 

• Lack of communication and not meeting expectations

Many lawyers pay more than 10000 dollars to SEO companies, but what they receive in return is some Google Analytics screenshots highlighting data points that look good. All this may be vague for the lawyers. Most of them are unaware of what the SEO agency does every month. 

The right SEO partner is the one that makes the client feel comfortable and visually walks the client through the entire SEO experience. We show the clients everything that can help in improving their online presence. During the bi-monthly meetings, we as SEO partners show what we have accomplished so far. 

This begins with a comprehensive technical audit where we show the client what is broken and how it can be fixed. These meetings can further become once a month, but we make sure to show the clients the links we have built along with written content and improvement in the ranking. We also give them details of leads and phone calls they have received.

• Tracking

Tracking set up is a must. When we work with any client, the first thing that we do is set up the tracking such as goals, call tracking, and events in Google Analytics. When we run a link building or content campaign for the client, we need to find out if it’s working.

If a client was receiving 15 phone calls in the beginning and receives the same number of calls even after six months, we need to adjust the strategy. Getting all tracking codes in places helps in figuring out which pages are converting. You must always remember that anything that is not measured can’t be improved and without data, it’s only guesswork.

4. Lack of content strategy

Without a proper content strategy, you can’t get more traffic to the website. SEO doesn’t work wonders to double organic visits. It needs effort in a lot of areas. Traffic can’t increase without a proper content strategy. Google needs targeted content if you wish to get more traffic, leads, and cases. 

Law firms need a good content strategy and schedule. The right SEO partner takes the responsibility of studying the competition, performing a keyword search, developing a content strategy, and writing quality content for the client. Even the lawyer can write the content and give it to the SEO partner for optimization. 

The content won’t be read by lawyers, but by people in trouble looking for solutions. Writers can build stories and create high-quality content which potential clients can understand and relate to.

• Link building strategy

Publishing content and eliminating technical SEO issues is the key. It is not possible to survive in competitive fields such as the legal industry without an aggressive link building strategy. Most agencies ignore link building. It is essential for the SEO partner to be transparent and vocal about the links built and if they are safe or risky. 

You must always remember that link building is about quality and not quantity. The right partner will come up with an excellent link building strategy and figure out opportunities based on analysis. Any agency can’t build all the links you need, and the best relationships are earned with the help of outreach or publishing link-worthy content.

Read Why link building is important in SEO

• No client education

The right SEO partner educates the client about SEO practices. The lawyers should also do some research to get acquainted with Google’s search updates so that no one takes their undue advantage. 

Lawyers must ask questions to the SEO partners and read news sites such as search engine journals for staying abreast of the things that are changing in the industry. Being updated and well informed is the only way you will be able to hold the SEO firm accountable. 

• Not enough focus on conversion strategy

 The right SEO partner must focus on how the site is converting. You can use the tools from Google, Lucky Orange, and others. It is essential to understand how people interact with websites.

You must find out if the digital partner is doing A/B split testing for improving the conversions. If not, they may be missing the opportunity to drive more leads to the firm.

The right SEO firm improves the conversion rate along with driving more traffic to the website. The SEO partner should be able to offer insight that is tested and proven on other sites in the client base. It can be beneficial to work with firms that specialize in digital marketing for law companies. 

Summary

You need to stop switching SEO agencies every six months. 

• Give VR Digital a chance to earn your business as they have experience working with law firms.
• Check for references.
• Educate yourself regularly. 

The post 7 Reasons Why SEO Fails For Law Firms appeared first on VR Digital.

Link building can be extremely beneficial to SEO. Why not enlist the assistance of professionals? Continue reading to learn five reasons why you should hire a backlink building service.

The future of online marketing is Search Engine Optimization (SEO). Link building, which involves having links to your website appear on pages other than yours, can help you leverage your global and local SEO capabilities.

The better your backlinks are, the higher your SEO ranking. If your SEO ranking is higher, your marketing will be more effective. And you already know where good marketing will take you!

The backlink building can be a difficult and even artistic task, so it is essential to seek professional assistance. Read on to find out why you need to hire a backlink-building service to help the growth of your business.

1. Takes time and expertise to build links.

It is the most important reason to hire a backlink building service. While backlinking appears to be a simple concept, it requires a significant amount of time and effort to complete effectively.

Link building necessitates a thorough understanding of SEO fundamentals, website and domain authority, and the value of external links themselves. Sure, you can get a lot of this information from your marketing team’s Q&A session, but that isn’t enough.

Professional link builders will bring valuable experience to the table, allowing you to build incredibly effective backlinks in a short amount of time. They will be well-versed in the field and have their finger on the pulse of an ever-changing industry.

To comply with Google’s ranking and SEO guidelines, builders must tread a fine line regarding backlinking. Backlinking in such a way that sends a site to the bottom of a ranking or even violates search engine’s rules is simple for a novice.

2. A Backlink Building Service Is Equipped With The Right Tools

Link building is not something that can be learned on any tablet or computer. It does not necessarily require super-special software, but it does rely on certain analytical tools that can assess the strength of external links and their impact on rankings.

Your professional link builder will be able to assess the local and global competition using backlink checker tools. While some of these are available for free online to anyone, a backlink-building service will have tools only available to specific companies.

A low-quality external link can also be generated. Your link builder will use the necessary digital tools to prevent this from happening and will assess your website’s position in the online SEO market.

Finally, hiring a backlink-building service isn’t just for the links — the right service will monitor created links to ensure they’re effective and will modify them to maximize your SEO.

3. SEO Experts Know What They’re Talking About

The relationship between SEO and backlinks is extremely close.

On a basic level, strategic and abundant backlinks will ensure that more visitors have more opportunities to access your website via a variety of channels.

This means that properly placed backlinks will assist you in rising to the top of SEO and achieving those coveted high rankings.

However, it is more than that. Hiring a backlink service is very similar to hiring an SEO service! Digital Marketing Agency that works on link building for your site will be familiar with SEO terminology. They will understand everything there is to know about increasing page authority and using keywords correctly for SEO.

4. A Link Building Service Provides a Collaboration

Beyond mere expertise in the field, there is a lot that goes into effective link building. It is critical for your backlink-building service to understand the intricacies of various types of businesses and their marketing operations.

It is also critical that the professional you hire understands how your company operates. The right service will essentially come to you in the form of a partner who is eager to learn about your needs and how your business operates. This partner will be a consistent contributor to your team.

As a result, this collaboration will result in the best possible optimization of your marketing tools and campaigns, particularly those external links and SEO.

5. Hiring a Professional Allows You to Focus on Other Marketing

Getting your head around SEO in the first place is likely to eat up time and consume a significant portion of your marketing team’s attention. Why add link building to the mix?

You have other priorities as a business owner, whether you own a small or large company, that go beyond managing SEO and backlinks.

Hiring a link-building service will allow you to prioritize other important aspects of marketing, such as customer relations, team development, and profit margin expansion.

Conclusion

If you need a website design in Canberra, you will hire a web design agency. Similarly, when it comes to link building, hiring a professional is critical. Outsourcing not only provides you with the expertise required for high-quality external links but also allows you to devote time to other important priorities as a business owner. When you hire a professional to manage your external links, you can be confident that your SEO will be maximized and that your links will be of high quality.

The post Five Reasons Why You Need to Hire a Link Building Agency appeared first on VR Digital.